I Built a Notion Toolkit to Help Indie Devs Actually Market Their Games
Simplify your launch and get your game discovered — without being a marketing expert.
The Indie Game Marketing Toolkit is your personal Notion system designed to help indie developers plan, promote, and launch their games with clarity and confidence.
Stop feeling lost about what to do before and after launch.
This toolkit guides you every step of the way — from pre-launch prep to post-launch promotion.
🚀 Are You Struggling With...
😩 “I don’t know what to do before launch.”
The Pre-Launch Checklist gives you clear, week-by-week tasks so you always know what’s next.
🧩 “I don’t know how to market my game.”
You’ll get ready-made templates for press emails, influencer outreach, social media posts, and devlogs.
😔 “I’m posting but no one sees my game.”
The Distribution Plan breaks down exactly how to use Steam, Itch.io, Reddit, Discord, and TikTok effectively — without wasting time.
📉 “I can’t keep up after launch.”
The Post-Launch Calendar keeps your content consistent so you can build long-term visibility.
🚀 The Indie Game Marketing Toolkit Is Perfect For You If:
- You’re a solo developer or small indie team preparing for launch
- You feel overwhelmed by marketing and want a clear roadmap
- You’ve tried “winging it” and realized you need a structure
- You want everything — content planning, outreach, resources — in one Notion workspace
🌱 How to Set Up
Step 1: Download and duplicate the Notion template
Step 2: Add your game name and customize your weekly tasks
Step 3: Start following the pre-launch checklist and marketing plan
Step 4: Track your post-launch content and results
That’s it — no setup stress, no spreadsheets, no endless tabs.
💡 Why Use the Indie Game Marketing Toolkit?
🧭 A Proven 6-Week Launch System
Follow a structured pre-launch checklist that walks you through what to do each week leading up to release.
💌 Built-In Marketing Templates
Press outreach emails, influencer DMs, social post ideas, and devlog outlines — all ready to copy and customize.
📅 Content Calendar
A full post-launch calendar to plan tweets, devlogs, videos, and updates so you stay consistent.
🎨 Visual Reference Library
Text-based guidance that explains what makes good vs. bad visuals (like trailer thumbnails, store capsules, and screenshots).
Note: this section only includes written examples — no images — explaining what’s considered effective or ineffective.
📁 Central Resource Hub
Organize your press kit, asset files, tools, and analytics in one clean dashboard.
🧰 What’s Inside
✅ 6-Week Pre-Launch Checklist
✅ Post-Launch Content Calendar
✅ Press & Influencer Email Templates
✅ Distribution Plan for Steam, Itch.io, Reddit, Discord & TikTok
✅ Visual Reference Section (text-based examples only)
✅ Central Resource Hub with Tools & Guides
✅ Lifetime Access to Future Updates
🕹️ Built Around What Actually Works
The toolkit is based on real indie launch experiences and proven marketing principles used by successful solo developers.
Every checklist, section, and template exists to save time and reduce guesswork — so you can focus on making your game, not figuring out how to sell it.
💬 Why You’ll Love It
- No marketing jargon — just clear steps
- Notion-native, clean, and easy to customize
- Built for indie developers who hate self-promotion
- Gives you a repeatable system for every future game
⚡ What’s Included
✅ Complete Notion Template
✅ Ready-Made Email, Tweet & Content Templates
✅ 6-Week Pre-Launch Plan
✅ Post-Launch Content Calendar
✅ Visual Reference Section (text-only)
✅ Resource Library (press kit, tools, links)
✅ Step-by-Step Setup Guide
🧩 Why You Shouldn’t Wait
“I’ll plan marketing later.”
That’s how most great games go unnoticed. Start building visibility before launch, not after it’s too late.
“I’m not a marketer.”
Perfect — this toolkit was made for developers who want results without needing a marketing background.
“I don’t have time to plan.”
That’s exactly why this system exists. You can set it up once and reuse it for every game you make.
🎯 Outcome
Follow this toolkit and you’ll have a complete marketing pipeline —
from pre-launch buzz to long-term player engagement — all in one Notion dashboard.
Launch with confidence. Market with clarity.
Get your game seen.
Disclaimer
There is no guarantee this template is bug free. I have worked very hard to ensure everything is working properly but if there are any issues, big or small.
likewise, if you have any feedback, please email .
When downloading any of our products, be aware that we do not guarantee virus-free files and cannot be held responsible for any damages that may result from your use of our Notion templates, digital products, videos, or services. You are solely responsible for protecting yourself and making any decisions based on our products at your own risk. We provide no express or implied warranties for our templates, which are for personal use only, and we do not guarantee any specific results. Any claims, damages, liabilities, or expenses arising from your use of our products are your responsibility, and you agree to indemnify and hold us harmless.